Larry King with Gary Vanyerchuk Interview Analysis

Questions (First ~12 Minutes)

1. How did this all start? You, with wine? What happened with you?
2. You're a legal immigrant
3. You are not a wine expert
4. Were you always successful? 
1. Didn't do well in school?
2. So did school fail you or did you fail school
1. Because...(Why is it failing people every day?)
2. Because...
5. You're big on self awareness right? How does one get to be self aware?
1. So how do you teach it?
6. How did the website thing come about? What is the biggest thing you do? Your webshow?
1. What does Vander-media do?
7. The book... is out now. How do we use social media to help our business?
1. Correct
2. Slight (Differences when presenting through different mediums)
8. But the technology changes so much. Stuff that can be new tomorrow that can wipe out what was yesterday right?
9. I have 2.8 followers. Why is twitter going down?
10. All this is most appealing to the young right? If you're over 40, if you're over 50, are you into this?
11. Wow. Now explain all of this with regard to the new york jets.
1. You do? Can you afford it?
2. Why this, you're so level headed and on top of things. But sports things are a fan thing, and that's short for fanatic, and that's emotional.
3. So...?

Moves

1. Starts off with not just an introduction, but provides direction for after the initial introduction
1. His tone provides has emphasis on "You, with wine?" because that evokes interest from the audience
2. An assertion that can lead comedic relief and it shows that the interview is very conversational
3. Opening for elaboration
4. Opening a door to a new topic
1. Following up
2. Thought provoking question that the general public can relate to
1. Brings the listener in more with specifics
5.  Has two consecutive questions in order to segway towards a related topic. Starts with a rhetorical followed by a vague question to let Gary steer the conversation in a preferred direction.
1. With a follow up
6. Asking how gives Gary the opportunity to get specific and provides the most interesting questions that tells a story from the past to the present
7. Larry throws in little comments after important questions to show continuous interest
8. A question that affects not just Gary but the audience and their lives to bring the audience interest in
9. Saying he has followers shows the audience that older people can adapt to technology and relates to those possible viewers
10. Brings the subject back to the possibility of old people not learning to include more age groups and relate to a wider audience again
11. Continues to ask personal questions. This one might not be interesting to people who are, for example, not interested in sports. It provides some listeners with a break from attention and others' attention will be increased
1. Follows up with a curveball for Gary to explain why his personality might be considered contradicting. Provides the opportunity to go back to his personal life and keeps listeners captivated

Gestures & Moves 

• Leaned in with a serious face and eye contact to show interest
• Nods and reflects facial expressions coming from Gary to make him feel comfortable
• Leans back to make a comment, and leans back in to listen (sometimes) to let Gary feel like he has the spotlight
• Crossing arms when listening shows increased concentration and concern for the responses
• Looks over to the audience to make us feel like we have the same question and are included in the conversation
• Pointing at the audience when speaking to us for emphasis on audience inclusion
• Picks up Gary's book to emphasize the current question/topic
• Moves quickly onto the next question due to lack of importance from anything that might be awkward and to keep the momentum for the topic at hand
• Head is slightly tilted with his ear aiming towards Gary to show that he's providing his undivided attention